MicroStat Analytics Ltd. is a main implementor for the research of territorial development of tourism
MicroStat Analytics Ltd. is the main implementor for the research of territorial development of tourism. "We will use the data from the project of marketing research and efficiency grade in order to develop the brand strategyof Bulgaria and a modern web-site for tourism", said the Vice-Minister of Economy, Energy and Tourism Ivo Marinov taking into account the results from our market positioning in the country and outside. From Marinov′s point of view this data provides information about policies, that have already been persued.
The project "Marketing research and efficiency grade of the national marketing" includes analysis of the preferences of Bulgarian and foreign visitors to the winter, summer and tourism outside of the active season as well as to the specialized kinds - cultural-cognitive, eco, rural, spa and wellness holidays. The information insurance in the sector was also studied, as well as the territorial development of tourism and our market positions of the 10 generating markets - Germany, Great Britain, Sweden, Greece, Czech Republic, Ukraine, Serbia, Romania, Turkey and Russia, said Marinov.
In the next few years Bulgaria may attract from 20 to 25% more tourists from the ten generating the market, if she develops an appropriate advertising and spends 10 million euro for marketing, think the autors of the research project. The main massage for good correlation between price and quality can be completed with specific advantages for each of the 10 generating the market, also said Ph.D. Stela Baltova, manager of the Project of the Ministry of Economy, Energy and Tourism.
